Sean Petersohn

Boosting NDTC's new registrations by 22% with a fresh homepage design

In Fall 2021, Web analytics provided by Hotjar revealed low user engagement with NDTC's course updates and upcoming events. Read more about how we determined the causes of the low engagement, and redesigned the homepage, increasing new registrations by 20%.

Timeframe

3 months

Goals

Improve on the spotlight given to new content upcoming events

Constraints

Managing equal prioritization of content from multiple departments in the org

Improving the usability and design of NDTC's learning management system

Over my four years at NDTC, I updated components and visual assets to the stylings of their new branding guide. This gradual push dovetailed into a full redesign of the learning platform, a process which spanned six months. Read more my contributions to this exciting change.

Timeframe

6 months

Goals

Improve on usability and analytics of previous LMS

Constraints

Reliance on CSS for all transitional changes

Connecting artists with buyers using an AI based visual search process

RevArt builds AI powered tools to connect artists and designers with clients. During my six month internship, I designed their initial art e-shop and curator tool. Read more about my approach to creating a multistep user flow for RevArts clients.

Timeframe

January 2020 - July 2020

Goals

Create a multistep process for users to find art for their project needs

Constraints

Translate the needs of an AI tool to an uncomplicated process for users

Projects

About

Resume

Boosting NDTC's new registrations by 22% with a fresh homepage design

Read more

Improving the usability and design of NDTC's learning management system

Read more

Connecting artists with buyers using an AI based visual search process

Email seanpfm@gmail.com

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